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10th Anniversary | Dedicated to footcare | MENA Region

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People across the world suffer from foot problems, that are primarily caused by improper fitting “fashionable”, footwear that provide little or no support to the foot.

Our goal is to change footwear habits, through education and simple yet innovative design, starting with helping you understand the right type of footwear for your everyday activity. Footwear should always be well constructed and provide the right support for your feet, no matter if your standing, walking, running or enjoying any other active sport that you enjoy.

Plantar fasciitis (Heel Pain)

The cause of plantar fasciitis is poorly understood and is thought to likely have several contributing factors.The plantar fascia is a thick fibrous band of connective tissue that originates from themedial tubercle and anterior aspect of the heel bone. From there, the fascia extends along the sole of the foot before inserting at the base of the toes, and supports the arch of the foot.

Originally, plantar fasciitis was believed to be an inflammatory condition of the plantar fascia. However, within the last decade, studies have observed microscopic anatomical changes indicating that plantar fasciitis is actually due to a noninflammatory structural breakdown of the plantar fascia rather than an inflammatory process.

Disruptions in the plantar fascia's normal mechanical movement during standing and walking (known as the Windlass mechanism) are thought to contribute to the development of plantar fasciitis by placing excess strain on the calcaneal tuberosity. Other studies have also suggested that plantar fasciitis is not actually due to inflamed plantar fascia, but may be a tendon injury involving the flexor digitorum brevis muscle located immediately deep to the plantar fascia.

Patello-femoral syndrome (Knee Pain)

Patellofemoral pain syndrome (PFPS) is a syndromecharacterized by knee pain ranging from severe to mild discomfort seemingly originating from the contact of the posterior surface of the patella (back of the kneecap) with the femur (thigh bone).

The population most at risk from PFPS are runners, cyclists, basketball players and other sports participants. Onset can be gradual or the result of a single incident and is often caused by a change in training regime that includes dramatic increases in training time, distance or intensity, it can be compounded by worn or inappropriate footwear. Symptoms include discomfort while sitting with bent knees or descending stairs and generalised knee pain. Treatment involves resting and physical therapy that includes stretching and strengthening exercises for the legs.Lumbo-Sacral Pain

Lumbo-Sacral Pain(Back Pain)

The patient will complain of a dull ache and stiffness in the lumbar region. Standing for long periods or sitting in the same position may worsen the pain.

Bilateral excess subtalar joint pronation internally rotates the tibial and femoral shafts. This can lead to an anterior tilt of the pelvis and a forward shift of the body's center of gravity, resulting in increased lordotic curvature and compensatory muscular tightness of the lumbo-sacral region.

The upper body (thoracic region) commonly develops a secondary kyphotic curvature. Unilateral excess subtalar joint pronation lowers the vertical distance of the foot to the ground, creating a functional short leg and hip malalignment

Achilles Tendonitis

Achilles tendinitis (also Achilles tenosynovitis or Achilles tendinopathy) is tendinitis of the Achilles tendon, generally caused by overuse of the affected limb and is more common among athletes training under less than ideal conditions.chilles tendinitis is thought to have physiological, mechanical, and/or extrinsic (i.e. footwear or training) causes. Physiologically, the Achilles tendon is subject to poor blood supply through the synovial sheaths that surround it. This lack of blood supply can lead to the degradation of collagen fibers and inflammation. Tightness in the calf muscles has also been known to be involved in the onset of Achilles tendinitis.

Pes Planus (Flat Feet)

Flat feet (also called pes planus or fallen arches) is a postural deformity in which the arches of the footcollapse, with the entire sole of the foot coming into complete or near-complete contact with the ground. Some individuals (an estimated 20–30% of the general population) have an arch that simply never develops in one foot (unilaterally) or both feet (bilaterally).

There is a functional relationship between the structure of the arch of the foot and the biomechanics of the lower leg. The arch provides an elastic, springy connection between the forefoot and the hind foot. This association safeguards so that a majority of the forces incurred during weight bearing of the foot can be dissipated before the force reaches the long bones of the leg and thigh.

Hallux Valgus (Bunions)

A bunion is an unnatural, bony hump that forms at the base of the big toe where it attaches to the foot. Often, the big toe deviates toward the other toes. When this occurs, the base of the big toe pushes outward on the first metatarsal bone -- which is the bone directly behind the big toe -- forming a bunion. If this happens on the little toe and fifth metatarsal, it's called a bunionette.

Because a bunion occurs at a joint, where the toe bends in normal walking, your entire body weight rests on the bunion at each step. Bunions can be extremely painful. They're also vulnerable to excess pressure and friction from shoes and can lead to the development ofcalluses.

Metatarsalgia (Ball of Foot Pain)

The primary symptom of metatarsalgia is pain at the end of one or more of the metatarsal bones. The pain is typically aggravated when walking or running. Athletes who participate in high-impact activities and may also have an inflammatory condition such as bursitis often have diffuse forefoot and midfoot pain.

Most often, the pain comes on over a period of several months, rather than suddenly.

A condition known as Morton's neuroma (interdigital neuroma) produces symptoms of metatarsalgia due to irritation and inflammation of a nerve at the site of pain. People with Morton's neuroma may experience toe numbness in addition to pain in the forefoot.
The average person walks 7000 steps a day.

How are your feet today?